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Why Should You Use Infographics?

Tag Archives: infographics

Why Should You Use Infographics?

canstockphoto8625325 (1)Infographics are image files that are often loaded with easy-to-understand visual information. They are a little like a PowerPoint presentation if you were to take the main points of each slide and slip them into one big slide.

1. They are smooth brand promoters

It is fun and handy when you can slip your brand logo into something without people instantly noticing. Sure, you can attach an image of your brand to a guest post you wrote, but it stands out like a pig’s nose at a pie-eating contest. Subtly slide your brand logo into your infographics and let drip-drip marketing slide into action/.

2. For some reason, 98% of statistics seem to matter to people

People seem to have a weakness for statistics. People seem to believe them almost instantly. People are reading on Facebook that 98% of people smoke weed, and there are people out there believing it without exception despite the fact that probably 88% of the population has never even had physical contact with it.

3. Only 4% of people say they have never seen an infographic

If people are willing to believe anything that is written in statistics form, then why not lie? The great …

A Beginner’s Guide to Infographics

canstockphoto17320210With social media networks becoming increasingly popular, infographics have become powerful marketing tools. How hard is it to design an infographic, though? You may worry that the entire process is hopelessly complex, requiring experience in computer graphics or professional design. Such worries, however, are completely unfounded. In fact, creating an infographic is much easier than you might think. Below, we provide a number of tips to help guide you through the infographic design process.

1.The Design Process

Contrary to popular belief, you don’t have to be an expert in computer graphics or creative design to create attractive and popular infographics. There are a number of websites online that will do all of the hard work for you. When using these websites, all you have to do is a.) enter all of the data you want to be included in your infographic and b.) select your preferred colour and text options. You will then be presented with a fully finished, highly polished infographic ready to be shared on Facebook, Pinterest and Tumblr.

2. Think About your Audience

When deciding what type of data you want to include in your infographic, think about what would be of significant interest to your audience:

Make a Visual Impact with Content

Fantastic content is the best way to interest and engage your audience online. But are your efforts hitting the mark? Plain text alone is empty and easily overlooked but with visual content you can really boost your results across your website, blog and social media platforms. In this post, we look at 4 types of visual content you can incorporate into your campaigns.

make a visual impact with content

1.       Infographics

Over the past few years, infographics have taken the internet by storm and they still continue to do so. The number of infographics online increases by 1% everyday. This means your competitors are probably sharing them by the shed load, but are you?

These nifty boxes comprised of images and text, all within wonderful designs are eye-catching and shareable. They bring boring text and data to life, encouraging audiences to read information. You can use them for anything from sharing interesting facts to introducing your team members and collating impressive statistics about your business.

2.       Graphic Designs

With so much content being re-hashed and churned over across the web, a great way to stand out from your competitors is by making new. Rather than using images that already exist online, why not make your own?…