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Why Should You Be Using Instagram Marketing?

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Why Should You Be Using Instagram Marketing?

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When it comes to using Internet marketing for your business, there always seems be a new platform that comes on the horizon. Right now, everyone is talking about Instagram as the next best thing. This social media site has already reached 150 million users worldwide, and it’s easy to see why. Small and large businesses can use this platform to quickly gain visibility and reach their target audience. Here are some reasons why you should be using Instagram marketing for your business.

Your Instagram profiles can reach a wider market

In addition to the mobile app, users can also have a web presence through Instagram. This platform is available on iPhone and Android devices and provides a great collage that allows your audience to get a better idea about your business. Instagram lets you promote anything from products to services and conferences.

You can engage your target market with contests

Instagram is one of the most popular social media platforms for photo contests. You can easily create a contest-specific hashtag and ask your audience to use it when they submit their entries. Once the pictures are tagged, ask people to vote for their favourite photos before picking a winner. The …

How to Drive Traffic to Your Site Using Instagram

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The rise of visual social media platforms such as Instagram, Pinterest and Vine has really changed the way that businesses approach their content marketing strategies. Although voice is a major part of getting your business’ ideas heard, visual communication such as images of products and memes relevant to the industry can also give your customers an instant idea of your services.

For a twist on traditional strategies why not try our easy guide to driving traffic to your website using Instagram.

1. Be Exciting

The first rule for producing engaging and enticing content is to make something that you’d be excited to read or look at. Although it might be tempting to fill your profile with images of your business’s new products be weary of its ability to look almost completely like spam.

Be creative with the ways you choose to display your products and consider relating your posts to the seasons, national holidays or even viral news stories.

Entice your followers by giving them exclusive looks at your products and services. Make the feel exclusive and they’ll keep returning to your profile.

2. Use Hashtags

Just like Twitter and Google+, hashtags are a great way of organising posts and …

How to Market Your Business on Instagram

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With 200 million active users per month, Instagram is a great social media platform for visually enticing customers and creating a strong brand story. With its Business Account feature, businesses of all sizes are able to start up verifiable accounts that link directly to their Twitter or Facebook profiles. In this article we will discuss the best ways to integrate Instagram into your social media marketing and its benefits.

1. Explore & Engage

Like other social media platforms, Instagram uses hashtags to explore current trends and promote brand awareness. Deploying brand specific hashtags make sharing content easy and enable existing customers and fans to find your posts quickly.

In the same way that Twitter uses ‘trending’, users are able to keep up to date with popular hashtags and use them to their advantage. Fun, popular hashtags range from #TBT (Throwback Thursday) where individuals upload images from the past and #ManCrushMonday, a hashtag frequently used by businesses targeted at women such as clothes retailer, Boohoo.com.

Using general hashtags are also a great way of finding new followers. Starbucks, for example, uses #coffee or #cappuccino when uploading images of cappuccino art. canstockphoto14766616People searching for images or videos of a specific topic may

Instagram Caption Editing

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Since the dawn of selfies and filtered images of fancy lunches, Instagram has been a great source for sharing images between friends. On Monday afternoon, after many requests from frustrated users, they finally enabled caption editing.

As the app previously didn’t allow users to tweak incorrect spelling and autocorrect errors, users were forced to either delete their posts and re-share them with corrected captions or post corrections in the comments.

Other social media sharing sites like Facebook and Pinterest have had this ability for quite some time but as the popularity of sharing photos and videos spiked, Instagram users were unable to correct typos. Twitter still doesn’t allow for edits of any posts.  

As Instagram have stated, ‘typos shouldn’t get in the way’ of sharing a moment on the site. As users update their apps, many will be editing captions and locations of previous posts.

Alongside the new caption editing, the multi-million user sharing site has announced a bundle of updates designed to help users explore and discover new accounts they may want to follow.  Small changes, like altering the ‘explore’ icon from a compass to a magnifying glass makes it easier to navigate the app, whilst the option of