PPC, or Pay per Click, as it is known in full is a mode of advertisement in which businesses usually pay some money to search engines and other selected marketing platforms in order to have their businesses, services or products displayed by the latter as advertisements. As the definition suggests, PPC advertising is not free and you may have to part with some considerable sums to achieve the results they you want. It is because of these advertising costs that many business owners end up asking the question- is it worth it? Is the money spent on Pay per Click advertising campaigns really worth spending? If you are such a business owner then you need to know that all online marketers generally agree that PPC advertising is the best online advertising channel for online advertising because of its returns on investment or ROI. Although you might have to spend money on the campaigns, the returns that you can get definitely outweigh the expenditure and make it all worth it.
Here are 3 other reasons why PPC advertising may be the right choice for your business;
1. Immediate results
Direct email marketing and SEO …
According to a recent report by Google, a whopping 97% of consumers will search for business information online. While a website acts as a 24/7 calling card for your business, there are several other things you need to set-up in order to have a strong online presence. Google maps is a powerful tool for business owners, particularity for anyone who owns retail-based businesses or restaurants. We reveal three reasons why every business needs to be on Google maps.
In order to have your business registered on Google Maps, you will first need to ‘claim it’ on Google Places. The Google places for Business tool lets you search for your business name and address, as it may already be registered by Google. If it is not showing up, you can follow the step-by-step instruction to register your business, and then claim it. Double check that all of your business information, links, opening times, and location on the map are up to date before you submit. Registering and claiming a business is free of charge, but you will need to have a Gmail account.
Attract New Customers
Perhaps the most obvious of benefits, is that a listing on Google Maps will instantly …
If you are new to affiliate marketing or have been at it for a while but not having much success, then there are things you can do that might help make your marketing efforts yield more results. Affiliate marketing (in case you were wondering) is a referral program that pays commission to people who successfully get others to buy company products online. It has become quite a popular and cost effective strategy and it offers a potential source of income for website and blog owners. But there are certain things that need to be done in order to be successful.
Find Your Niche
Finding the right niche market for your business is one of the most fundamental building blocks for success. If you are not interested or passionate about the product you are marketing, then you will have little interest persuading others to but the product.
Choose Your Affiliate Program Carefully
It is important to choose the right program to join. How do you which is the right one? Ask the following questions: Does the program pay the levels of commission you want? Is the manager of the affiliate program accessible and approachable? Would you purchase the products of the …
Social media is one of the biggest trends in digital marketing right now with most businesses looking to expand and develop their customer base. Using different social media platforms can be a great way of not only gaining exposure but an online reputation amongst current clients.
In this post we discuss the best ways to target and cater specifically to your perfect customer, attracting them and keeping them on board.
1. What are you looking to Achieve?
Like all internet marketing, planning is essential. Before you start working out who you would like to target you need to decide what you would like to achieve by targeting them. Are you looking to build a community? Provide exposure for a new product or service? Drive sales? Or simply provide great customer service? Dependant on what you’re choosing to do you will need to decide which channels work best.
2. The Power of Segmentation
An easy way to start defining your ideal customer is to make a list of the more obvious characteristics they may share – are they homeowners? Do they work full-time? Do you have considerable disposable income? Focus on the product or service you’re providing. Will your target demographic …