Keyword research, if done in the right way, is not an extremely complex process. Discovering new keywords and understanding their value involves several useful toolkits, which work with different sources to make the process a success. Choosing the right keyword for a website is not a complicated process as many people would imagine. All you need is the right information and tools to guide you through the process.
Use different sources for keyword suggestions
The first mistake many people make while searching for keywords is to use a single source. For instance, many people go to AdWords or Suggest and SEMrush. Although these sources may have accurate data, there are several pieces of data that you can collect from each, which you can connect to get a final answer to your question. The most recommended tool now is the Keyword Explorer, which was launched recently to offer all the functions contained in other tools. Therefore, if you want to spend less time on different tools you can rely on the Keyword Explorer by Moz.
Sort keyword metrics depending on goals
While dealing with keyword metrics, you need to be data-driven. This involves taking all the keywords from each metric and …
Search Engine Optimisation (SEO) means ranking a website highly in the search results with the intention users will click through to the website. This means discovering users keywords to help gain a good index position.
What are Search Keywords?
Keywords are easily understood; most searchers try the shortest possible combination of keywords in their search. Unfortunately, every SEO expert knows this and they are also trying to rank for individual words and short phrases. To compete, website owners usually need large budgets.
The best option is to rank for long tail phrases of up to 9 words. Once the website ranks for long tail keyword phrases effectively, the next step is to shorten the phrases. A good SEO is able to compress the time until a website competes for higher traffic keywords considerably. It is therefore very important to know the main topics the website covers.
Choosing Keywords to Rank Your Website
For established websites one of the best keyword research tools is the analytics software already installed for tracking user interactions. This has the very distinct advantage of seeing at a glance, often in real time, which keywords were used to find the website, and the page the user …
If you are like many website owners, you appreciate the fact that understanding the popularity of trends and search terms is an excellent way to hone your current marketing campaign as well as to better understand what your competitors may be doing. You will be pleased to learn that this can now all be accomplished with the help of a system known simply as Google Trends. So, how can you use this platform and what are some of the benefits to be experienced? Let’s have a brief look at both of these questions.
The Power of Visual Presentation
There have been other keyword search tools over the years. One of the biggest differences in regards to Google Trends is that you will not see “static” and generic information, but rather how popular the term has been over the past few years. We can think of this as the “evolution” of a keyword or key phrase. As all of this data is provided to you in an easy-to-read graphical format, you can quickly determine which terms are getting the most hits and which ones have faded off of the radar.
Interactivity is Key
Google Trends has been created under the assumption …
In a world where some of the biggest search engines dictate the relevance of your company’s website to potential customers getting your SEO keywords right is vital. Without the use of keywords, your website’s exposure will ultimately decrease, so taking the time to optimise every aspect of it beforehand is completely worthwhile.
In this post we discuss the best ways to research and use SEO keywords for the best results.
1. Do Your Research
Before compiling your list of SEO keywords, you will need to find out the kinds of things that your potential clients are searching for online as well as checking out your competitors and their optimisation. Free online tools like Google’s Adwords Keywords Planner will give you plenty of ideas for which words to use and their searchability levels.
When beginning your research, beware of targeting popular terms like, ‘cloud computing’, for example, as they’ll prove way too competitive and will leave your business lacking in its ranking. It’s useful to try replacing these types of words with longer, more specific phrases. This is a great trick throughout all of your keyword research as you’ll bring in the right visitors who are actively looking for what your …