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The Importance of PPC for Business Success

Tag Archives: Marketing

The Importance of PPC for Business Success

 

 

 

 

 

 

 

PPC, or Pay per Click, as it is known in full is a mode of advertisement in which businesses usually pay some money to search engines and other selected marketing platforms in order to have their businesses, services or products displayed by the latter as advertisements. As the definition suggests, PPC advertising is not free and you may have to part with some considerable sums to achieve the results they you want. It is because of these advertising costs that many business owners end up asking the question- is it worth it? Is the money spent on Pay per Click advertising campaigns really worth spending? If you are such a business owner then you need to know that all online marketers generally agree that PPC advertising is the best online advertising channel for online advertising because of its returns on investment or ROI. Although you might have to spend money on the campaigns, the returns that you can get definitely outweigh the expenditure and make it all worth it.

Here are 3 other reasons why PPC advertising may be the right choice for your business;

1. Immediate results
Direct email marketing and SEO …

The Power Of Remarketing

Digital remarketing, also known as retargeting, is one of the most powerful tools anyone can have in their digital marketing strategy; yet there is still some resistance to using this method of converting leads into sales. Some critics of this spectacularly successful strategy claim that remarketing is intrusive, but results suggest that it is regarded by consumers as quite the opposite.
Google suggest that 90% of visitors to product websites move on without completing a purchase. The reasons for this will be various, but some may be that the product’s home page did not provide sufficient information, or lost the viewer’s interest too quickly. Remarketing addresses the reasons for potential customers not completing purchase on initial visit. Repeated exposure to advertising material, based on the viewer’s previous browsing habits, often results in customers making a purchase.

Remarketing advertisements are not unwanted as they relate to something that a potential customer has previously viewed. They are very much custom-created to fit in with an individual’s browsing habits and shopping preferences, and are therefore often more welcome than some would anticipate. The repetition of advertising about a product helps the potential customer to become familiar with it over time, thus decreasing the …

Top 10 benefits of email marketing

Email marketing is a unique branch of advertising in that nearly all companies, from a single person start up to a multinational corporation, will use it in some manner. The versatility and ease of access mean that every business should have a focused approach to email. Not convinced? Here are ten of the top benefits email marketing can offer.

1. Low-Cost

In terms of return for investments, its hard to beat email marketing. Email lists can be set up for free and potentially reach thousands of interested consumers. The lack of traditional overheads like paper or delivery mean email is top dog in terms of price.

2. Targeted delivery

People rarely ask to receive advertisements, but by signing up to stay connected with your brand they do just that.

3. Segmentation

With easy to use tools, emails can be directed to certain subgroups while avoiding others. This is a great way to target specific individuals, such as residents of a country. Advertisers often pay a premium for this type of service which email marketing offers at the click of a button.

4. Calls to Action

A tempting email can be a real boon to impulse purchases. No other medium can …

Why Content Remains King

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Content is king, and like a boss, the king has reigned supreme for a while now. And it makes sense. Content is a powerful thing. Essentially employed as the brands ambassador, content communicates the company’s vision and mission at every turn, all the while capturing the attention and imagination of its target consumer.

If content is done right it will pique both interest and click through action. This means sales. Eventually, if you keep doing it right and find your way into your consumers heart, you will win brand loyalty. Bingo, Cha-Ch’ing, viola and bulls-eye. Brands want the loyalty only a consumer can provide, and that is nurtured by entertaining, informative, creative, pertinent, tailor-made content.

Nobody wants to run from a hard sales pitch. Those days are long gone. Content is no longer long, boring articles with no breaks, or headings. It now comes in easy-to-digest, informative, entertaining, personalised, bite-sized pieces. Content is morphing into, and incorporating, many new forms of media as well; such as animation, white boards, videos, live videos, memes, photos etc. All of these variations add interest and engagement to the content, making it unique and personalised, spawning a …