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How to Use Pinterest to Your Advantage

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How to Use Pinterest to Your Advantage

With over 70 million users, Pinterest has become one of the fastest growing content sharing sites in the world. Hailed as an online scrapbook, Pinterest generates 27% more revenue per click than Facebook and four times that of Twitter making it a worthwhile addition to your existing social media marketing plan.

In this article we consider six ways to increase traffic and drive sales using this humble sharing site.

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1.Build a Business Account

Just like LinkedIn and Facebook, Pinterest offers the opportunity to convert your Pinterest personal page to a business one. Although there seems to be no obvious difference in appearance to the user it does provide you with an added analytics feature to help you keep track of number of repins and visits to your site. Through careful analysis this kind of data can really help you identify where you’re going wrong (or right!) and work on the aspects that are failing.

2. Make it an Extension of Your Website

It’s important to think of your social media pages as an extension of your website, and ultimately your brand. Keeping the same graphic used on your other sites as your profile picture and remembering to register yourself

Pinterest for Business

pinterest for business'Images and videos are the hottest content online. They are engaging and shareable and should take top priority for content and social media strategies. With this in mind, Pinterest is certainly not a platform for businesses to ignore.

The content-sharing site is in fact a dream for marketers, generating 400% more revenue per click than Twitter and 27% more than Facebook. This is besides the fact that 80% of all pins on the site are repins, so there’s a pretty brilliant chance that your content will get out there and go far.

That is of course if it is good content and if you use the site to its full advantage. Here are 6 key things you need to be doing on Pinterest to get the most out of the network and ensure that it will make a difference for your business:

1.    You Must Give to Receive

Many companies will get on Pinterest, upload pictures of their products to one board then wait in the hope that someone will re-pin or engage. Sure, your products might be great and people might love to re-pin them but this doesn’t complete the ingredients of a successful Pinterest business presence.

Businesses need …