With digital marketing both making and breaking businesses across the globe, advertising is so much more than clever slogans and editorial space. In this post we discuss PPC and Google Adwords and how they can benefit your business.
What is PPC?
PPC refers to pay-per-click marketing, a way of using online search engines to advertise your company, drive traffic and generate clicks to your website. Instead of relying on clicks generated organically, PPC allows you to raise the rank of your existing website and promote and advertise your products or services with more flare and a larger audience.
It’s all about creating adverts that will entice potential customers and make them really want to click on your website. Once they’re up and running, every time your ad is clicked you will pay the search engine a small fee. The great thing about this type of advertising is that you will only ever have to pay for your advert if a someone clicks on it.
Who Can Benefit from PPC?
If you’re looking to promote your business nationally, PPC can be a great advantage. Although it can take a bite out of your marketing budget (depending on how much you are …
In a world where some of the biggest search engines dictate the relevance of your company’s website to potential customers getting your SEO keywords right is vital. Without the use of keywords, your website’s exposure will ultimately decrease, so taking the time to optimise every aspect of it beforehand is completely worthwhile.
In this post we discuss the best ways to research and use SEO keywords for the best results.
1. Do Your Research
Before compiling your list of SEO keywords, you will need to find out the kinds of things that your potential clients are searching for online as well as checking out your competitors and their optimisation. Free online tools like Google’s Adwords Keywords Planner will give you plenty of ideas for which words to use and their searchability levels.
When beginning your research, beware of targeting popular terms like, ‘cloud computing’, for example, as they’ll prove way too competitive and will leave your business lacking in its ranking. It’s useful to try replacing these types of words with longer, more specific phrases. This is a great trick throughout all of your keyword research as you’ll bring in the right visitors who are actively looking for what your …
Why Pay Per Click?
Pay per click advertisements can give an effective boost to your internet marketing campaign. These ads show up at the top and to the side of organic search results and are a quick way of getting your website visible on the first page of Google.
You only pay for these ads when they are shown or clicked, depending on your budget and your preferences. But just how much are they worth an investment from your business? Let’s find out as we take a look at some of the great benefits of the Google search advertising platform:
Whereas SEO is a long process that takes time and a continued effort, pay per click advertisements can start bringing relevant traffic to your site in just 24 hours after a campaign is set up. This way, if you need to get a message out there and quick, you can.
Suited to any Budget
The great thing about AdWords is that any business can get on board, no matter what its size. You can simply set a budget for what you can afford, bid your preferred amounts and Google will show your PPC ads the maximum amount of times …