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New Facebook Video Ads Platform

Tag Archives: premium video ads

New Facebook Video Ads Platform

Facebook are always on the lookout for their next game-changer and in early March of this year, they took on the television by launching a new video advertising platform. Termed by Facebook as Premium Video Ads, this feature taps into the popularity of online video to offer advertisers another opportunity to reach their audience with engaging content.

Sold in 15 second spots, video ads are currently only available to a select few U.S partners but the network does have intentions of rolling it out to all advertisers in due course. When these videos appear in news feed, they automatically play in mute. This attention-grabbing tactic encourages users to click on the video to watch it in full screen with sound for the full ad experience.

Demo:

The ads are purchased in the same way as ads on TV, a move which is part of Facebook’s aim to simplify their ad buying process. In their blog post, the social network stated that the idea of these ads is to “reach a specific audience over a short period of time.” Ads are purchased based on Targeted Gross Rating Points with delivery measured by Nielsen Online Campaign Ratings – advertisers pay only for …