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How can SEO Help Your Business?

Tag Archives: Search Engine Optimization

How can SEO Help Your Business?

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Search Engine Optimistion, or SEO, is an area of digital marketing which has gained huge attention in recent years, due to its ability to provide free traffic generation. If you are trying to build or expand the online presence of your business, without spending a fortune on advertising, SEO can be of great help.

Put simply, SEO involves understanding a search engine’s algorithm and using that knowledge to affect how visible a website is in search engine results pages. As a generalisation, the higher up in Google’s search results a website is, the more chance it has of attracting visitors – and more visitors means more customers.

With a little bit of patience and some solid research into effective use of keywords, SEO can help your business to generate huge traffic by increasing your rank in search engine results, making your company website a lot easier for people to find.…

Google Hummingbird: The Low Down

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Google Hummingbird, the biggest change to Google since 2001, has been recently announced.

The tech giant’s 15th birthday coincided with its new Hummingbird search algorithm being launched. This is the biggest radical change in over a decade regarding Google’s search engine, and some 90% of searches will be affected.

Following many changes in recent months, including mobile search results having a new look and Penguin 2.1,Google Hummingbird has its focus specifically on the user, particularly identifying exactly what the user is searching for and giving them the best possible answer.

Part of the improvements will see search enquiries of greater length. The enquiry will be examined thoroughly, so that the exact meaning of the user’s request is better understood.

Read more about the Google Hummingbird update here.…