As internet marketing grows, businesses are more concerned about being seen in a vast online marketplace. With easy access to social media, companies are creating Twitter, Facebook and Google+ accounts every day with the hope that someone will find them and buy their products or services.
What is SEO?
SEO stands for search engine optimisation, a process which involves optimising your presence online with a view to get more engagement or drive sales. The benefit of optimising your websites, blogs and even social media profiles can be vast in terms of ROI and reaching customers who you wouldn’t necessarily have.
What are the Benefits of SEO for Small Businesses?
As well as extended online visibility, SEO is brilliant for creating a more user-friendly website. By focusing the core themes of your company you can enable customers who would benefit from your business to find you easily.
SEO will also help you gain better search engine result rankings. As a rule an individual will only scroll through up to three separate pages of results before losing patience. If you are lucky enough to be in those first three pages, good for you, if you’re not, you need a better, more concentrated …