Search Engine Optimization (SEO), is a technical, content, and Authority optimization strategy for a website, with the sole purpose of improving its rankings in organic search engine results pages (SERPs). All meaning better traffic and high conversion rate in general. There are three main concepts in Search Engine Optimization (SEO), these are Relevance, Discoverability, and Crawl-ability.
With that said, here are our top 10 tips on how to improve your Search Engine Optimization:
1. Keyword Research
This practice forms the first, primary step in SEO optimization. Research takes time to figure out the terms used by people or visitors on your site, these terms aid in making your page relevant.
2. Advice from SEO Sources Online
Choose the source of your information carefully. Trustworthy and Credible sites are important to consider; since there is far too wrong information scattered online often in SEO Forums.
3. Up-to-Date, Understandable web coding
This task is of utmost benefit to your site. This practice makes it easy for search engines to locate and understand your website. So up-to-date coding CSS (Cascading Style Sheets), should be used to diminish the extent of formatting in an HTML page code.
4. Plain, Simple & Easy to Use …
Local SEO optimises local results for search engines but myths exist that need to be dispelled if local SEO is to be properly understood. Here are the most common myths, followed by the reasons why they’re untrue!
1. If you don’t claim your local page, your business won’t be visible online
This simply isn’t true because if you do nothing to your local listing, your verification status is unlikely to affect your ranking.
2. Removing a “My Business” listing on Google deletes your entire Google listing
If you delete your local listing it becomes unverified but doesn’t completely disappear. It will continue to appear on Google Maps and in search results provided the details and categories are intact.
3. Google views ‘Professional/Practitioner’ as duplicates, hence, they can be removed
Listings are often created by Google for professionals in public-facing roles, e.g. doctors, therapists and lawyers. However, some professionals try to erase these. The truth is, Google will only delete them if the person isn’t in a direct public-facing role, e.g. an administrator.
4. Relocating your business means you have to close your listing for your previous location
Google My Business & Google MapMaker …
Effective Use of Twitter as a Source of Free Traffic
The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a deluge of visitors, and this is a source of free traffic that shouldn’t be overlooked or underestimated. But how can you maximise your Twitter exposure? Here are some of the most effective ways.
Use Relevant Hashtags
The #hashtag is one of the most basic foundations of Twitter and effective use of it is key to gaining relevant traffic. While spammers often ‘piggy back’ on to trending hashtags, simply using widely used words to try and grab a little traffic, this is not a recommended tactic for long term success – if you pack your updates with irrelevant hashtags, you’ll just annoy your followers. Instead, use meaningful tags which properly reflect the subject you’re posting about, and if you can hook into a trending topic at the same time, so much the better.
Branding and Profile
It’s important to be consistent with your branding across all
It’s almost Christmas time and online retailers are actively looking to jump into high gear. If your business offers online shopping, then you will find the following tips useful for implementing search engine optimisation. Check out our top tips to ensure you don’t get left behind in the Christmas SEO game,
The Importance of Search Engine Optimisation
During the festive period, competition for customers becomes fiercer than any other time of the year. Although consumers tend to spend more money at Christmas, it can still be more difficult for smaller businesses to get their slice of the pie. If you’re willing to offer a good deal, this can attract more customers to your website. Online retailers can increase their visibility even further by using SEO as the primary strategy.
You can start by publishing holiday-themed content on your website and optimise it well in order to drive online traffic. From an SEO perspective, your website must be kept up-to-date at all times, or else you won’t be able to generate leads. A professionally-designed website will look great, but what use will it be if you can’t get traffic to it. This is why SEO plays such an important role for …