Having a good Google+ page can really help with your businesses’>SEO (Search Engine Optimisation) score also, key to getting you onto the holy grail of the first page of results for Google.
Below are some simple tips to spruce up your Google+ page.
1. Be Active
Google rewards pages that post, so it is important to be active. Make your page the place that people want to go to for updates. The more you post the more often you will appear on google pages meaning that your audience will be able to find you and engage with you easily.
2. Be Relevant
Make sure your posts are relevant to your audience and not just content for the sake of content, with Google can actually frown upon. Tag your content with keywords, something that Google encourages and will push you up their rankings. Having smart, relevant content is a sure-fire way to get customers coming back to your page time and time again.
3. Be Focused
Find out what your specific audience is looking for and hone in on that. Google+ is built on authentic engagement with audiences so once you find your niche make sure to focus in on it …
Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to blog writing. Let us look at some sure-fire tips that will help you capture and maintain your audience.
These are handful of easy ways to increase the rankings of SEO-friendly blog posts. In the world of the modern search engine, exposure and content are both key and each needs to be taken very seriously.
Research Your Keywords
In terms of SEO, knowing which keywords are the most popular is the first and most fundamental concern. What are others talking about and how can you insert these terms into your blog? The keyword tool provided by Google is an excellent place to begin. Let us also recall that not only will rankings depend upon the correct choice of keywords, but that the most important term should be included as close to the beginning of the title as possible.
Another common error novices fall victim …
Whether you’re writing a weekly blog or sending out daily social media posts ensuring that your content is sharable is essential. There are many advantages of upping your content game including increasing website traffic and engagement across each of your different platforms.
1. Be Visual
Many people scuttling around on the internet become excited at the prospect of an interesting and funny image. With the rise of viral content such as memes, visually enticing videos or images will grab potential clients’ attention, and fast.
If you’re looking for a truly unique way of making your content sharable, why not try creating your own original (maybe even hilarious) visuals? The sheer ubiquity of programmes such as Photoshop make it a lot easier nowadays to produce something new and exciting, so put those stock images down, and step away from the clip art.
2. Decide on a Good Title
If you’ve used the internet in the past few years you’ll know about the huge influx of list and how-to format posts making their way around people’s newsfeeds. Websites like Buzzfeed and Mental Floss receive high levels of traffic by hooking readers with a funny and engaging headline. Posts containing numbers (’10 Things …
Why SEO is so Important
SEO is crucial for any business and in most cases effective SEO is the difference between success or not. Search Engine Optimisation is not one simple task that should be performed, rather it is a package of work which has to be completed and continually monitored and changed in order to achieve the maximum return from your website. A poorly conceived SEO project will quickly flounder while a well thought-out, well-executed plan can allow you to flourish.
Onsite SEO is the Logical Choice
As far as marketing goes in modern business, SEO should be the first priority with more traditional forms of marketing coming secondary to that essential SEO work. Having this done onsite has a huge number of bonuses, but not least allows you to maintain full control over all aspects of your ongoing SEO requirements. When done effectively, a good SEO project will provide you with a wealth of data which you can use to further enhance your ongoing optimisation. Data from campaigns is one of the most valuable assets a website owner has, and when read properly, and appropriate action taken on problems revealed by the data, this has a hugely positive …