As one of Twitter and Facebook’s biggest competitors, Google Plus is the social network endorsed by the world’s number one search engine that is only growing in popularity. Like its rivals, Google Plus offers you the opportunity to build and manage a business page to promote your organisation or services. In this article we discuss the best ways to get started with your Google+ Business account.
1. Set up a Profile
To begin, you will need to have a personal Google account, if you don’t have one yet it’s easy to set up your own. You can only create a business page once your own has been set up.
It’s really important to pick the right, most relevant category you can find that applies to your business, whether it’s a ‘product or brand’, ‘company’, ‘sports’, ‘entertainment’ or ‘arts’. For some of the categories you will need to select a subcategory to go into greater detail about what industry you’re in. Be as relevant as you possibly can in this section as it will help you reach a wider audience in the long run.
2. Who are You?
An incorrectly filled in or sparse Google Plus profile will give users a …