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A Guide to Last-Minute Christmas Social Media Campaigns

Tag Archives: social media campaigns

A Guide to Last-Minute Christmas Social Media Campaigns

canstockphoto7493198With the convenience and ubiquity of social media, marketers are able to transfer ideas instantly to the eyes of a business’ followers. Although some may have rolled out their Christmas social media campaigns months ago, it is not too late.

In this post we consider some of the best ways to inject a little holiday spirit into your social media just in time for the big day.

1. Promote Events & Offers

Lots of exciting things are sure to happen during the festive season, whether it’s a lights turn-on, Christmas party or gift sale incorporating it into your social media is great for promoting your event or offer to your followers. Adding images to your promotional posts will enable the readers to get as excited about it as you.

Posting holiday-related updates on any of your channels will expand your Christmas social media campaign. Try working to the strengths of each of the platforms – if you have some nice images of your Christmas tree use Instagram, if you’d like to show off your light display how about Vine, Youtube or Twitter?

2. Inspire Your Followers

With Christmas being one of the biggest holidays in the western world, writing blog

Top 5 Spooky Tips for a Successful Halloween Social Media Campaign

It’s almost here; you’ve bought your costume, stocked up on sweets and cracked open the fake blood but have you updated your social media campaigns? Every year organisations all over the world embrace All Hallows’ Eve and unleash fun and original content out into the Twittersphere as part of their marketing efforts.

In this article we consider five ways to create a successfully spooky Halloween social media campaign that you can use year after year.

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1. Make it Multi-Channel

When deploying a Halloween themed social media marketing campaign it is important to spread it out over all of your company’s channels; the company website, Twitter profile, Facebook page, even your Instagram and Pinterest pages. Keep your content relevant to the platform you’re sharing on and consider making it last for at least a couple of days so you can keep your users entertained.

2. Dress Up Your Profiles

A great way to integrate the fun of Halloween into your social media profiles is to temporarily ‘dress up’ your banners, profile pictures and even social sharing buttons. Changing your usual brand colours to the typical orange and black or adding a spattering of jack o’ lanterns into your Facebook cover picture