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Email Leads Using Social Media Contests

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Email Leads Using Social Media Contests

EmailSocial media contests can be a great way of increasing your number of email leads. However, there are some basic things to remember, and here are some of the most important.

Choose The Type Of Contest

There’s many different contest types to choose from, and promote by way of social media, ranging from a photo contest to giving away a small prize in return for an email address (giveaways). A photo contest can appeal to a wide audience because there is a creative process rather than the more random nature of a sweepstake. While sweepstakes are a long established contest form, and can result in collecting many email addresses from entrants looking to win one or more prizes through very little effort.

Consider Your Target Audience

It makes long-term business sense to offer prizes in a social media contest that relate to your company. As an example, a travel company should be looking at giving away travel-related prizes, i.e. tickets to a specific destination, rather than a free games console or iPhone.

Make Winning Seem Achievable

If a contest seems too difficult to win, then you’ll struggle to entice entrants through social media. One of the reasons people can be …