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What Drives Engagement on Social Media?

Tag Archives: social media engagement

What Drives Engagement on Social Media?

Popular social networking sites such as Twitter and Facebook are great platforms for small businesses. According to a recent survey from e-Marketer, the results showed that small businesses would prefer turning to social media in order to build brand awareness. Perhaps their biggest challenge lies in having to invest lots of time creating profiles, writing business plans, and connecting with potential customers. To know what drives engagement on social media, read this article now.

Publish Photos

The photos you publish on your fan page in Facebook can generate more than 50 per cent more impressions. This social media site is one of the most popular photo sharing sites as it allows people to leave comments and create an impression. This allows your followers to get a better idea of your brand and connect with your company. Remember engagement is key for generating followers to your website.

Start Discussions

One of the best ways to start your engagement campaign is to generate discussions. This allows you to welcome your followers’ opinions, without having to dictate. When your fans leave comments, questions are bound to generate. You can also take part in asking questions from your fans, and whenever they comment on …

How to Use Pinterest for More Exposure

Up ArrowPinterest is quickly becoming a staple amongst social media marketers as they wrestle their ways through the complex (and often convoluted) world of content marketing. With recent studies depicting the popularity of visual content over plain, conventional copy, opting to use a variety of social media platforms is a great way to increase engagement and drive site traffic.

In this article we discuss the best ways to use the social giant to gain more exposure for your business.

1. Be Smart with Your Pins

Like all aspects of content marketing, it’s important to deliver high quality, original images that will spark a reaction from the audience. Information can be processed quickly when it’s seen as an image or infographic and that’s why Pinterest works so well for retaining interested followers.

One of the biggest mistakes that marketers make on Pinterest is I love pin + interestneglecting to redirect the source of a pin back to their own site. Something as simple as editing the URL on the pin will give you the opportunity to grow not only your main homepage but your blog. Don’t forget to edit other aspects of your pin such as the description and if your source if applicable. A pin