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Why Social Media Marketing Is Vital For Businesses

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Why Social Media Marketing Is Vital For Businesses

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With 684478 shared pieces of content on Facebook, 3600 new photos on Instagram and 100 hours of video every minute of every day, social media is a tool that simply can’t be ignored. There are 1 billion “likes” on Instagram daily, 2 new members joining LinkedIn every second and a whopping 320 million active users on Twitter per month.

And those statistics won’t make a halt when it comes to consumers: 97% of shoppers search online for local businesses, while 93% of buying decisions are influenced by social media. A well-managed social media presence is vital for any business and will not only widen customer reach, engagement and word of mouth, but also increase lead-to-close rates by up to 100%.

Why Social Media is a must

Utilising social media will support the effective growth of a powerful, engaged and committed consumer community that in turn will

– Rely upon & trust the Business
– Remember the Business
– Recommend the Business
And most importantly
– Repeat to purchase from the Business

Building meaningful relationships is the core pillar in any social media strategy and the key to achieve all of these “4 R’s”. Social …

Youtube Social Media Marketing

canstockphoto12856003YouTube’s own statistics show that the video-sharing website has more than 1 Billion users, and not only that but the number of hours people spend watching videos on YouTube each month is up an incredible 50% year on year. So, how can you capitalise on YouTube’s successful social platform?

Starting out on YouTube

As you’d expect from the leading video-sharing website, you can start your YouTube marketing journey via desktop or mobile – although desktop may be the best option to start with. It’s also worth noting you can’t currently create a new channel using the YouTube App for Android or iOS.

First, to get started on YouTube you’ll need a Google Account. Although you can opt for a personal channel, it’s a far better idea to go for a business channel to get the best results from using YouTube for social media marketing. Once signed up, the nerve centre of your activity is your YouTube channel – your account.

YouTube Channel

Think of your channel as your homepage – here you can control what your audience sees in each of the sections.It’s important to customise your channel; making it stand out from competitors. Your channel art should be a …

How to Increase Your Visibility on Pinterest

canstockphoto14766616There are many reasons why you’d want to increase your visibility on Pinterest, and like every market, the most effective methods of getting seen by more people are constantly changing. Here are a few pointers which should lead you to a much more visible presence on Pinterest.

1. Name Your Price

One main point to remember is to include price tags in any pins you originally post or repin. Despite what some people think, a lot of users who browse Pinterest are looking to buy certain things, and not just to gain some creative inspiration. Recent studies into social networking have also found that Pinterest drives more referral traffic than YouTube, Linkedin, and Google+ combined, and that pins with prices get up to 36% more likes than those lacking one. These figures are quite enlightening, but make sure you’re not using Pinterest for the sole purpose of flogging your product. Take a benevolent approach to all of your communities, and try to find a good balance of both inspiration and product information.

2.Pin it for Later

Another important tip is to use “Pin it for later” links often. This can be utilized to bookmark any of your blog posts on …

What Makes the Perfect Social Media Update?

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Social media now dominates the internet and using it correctly can increase your views dramatically. Whatever your reason for engaging with it may be, there are a number of techniques that can help you get the most out of the experience. As there are subtle differences between platforms, we will consider Facebook, Twitter and Google+ and how you can fashion the perfect social media update.

Facebook

thumb up, i like it

With over a billion regular users, Facebook represents a massive potential market for product and information but there are good and bad ways to present it.

  • Be mobile friendly. Over two thirds of Facebook users can access social media on their mobile device. Including imagery is important as it undoubtedly increases user engagement, but ensure it translates well on to the ever popular smart phone.
  • Send a positive message as this will increase interest in your latest update and encourage your reader to continue on through your post.
  • Include a link to your website and use a shortened URL (bit.ly). Make it obvious and proud. Promote your product or your point of view!
  • Create a dialogue with your readers, engage their interest and keep hold of them by building relationships and providing them