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Why Social Media Marketing Is Vital For Businesses

Tag Archives: social media tips

Why Social Media Marketing Is Vital For Businesses

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With 684478 shared pieces of content on Facebook, 3600 new photos on Instagram and 100 hours of video every minute of every day, social media is a tool that simply can’t be ignored. There are 1 billion “likes” on Instagram daily, 2 new members joining LinkedIn every second and a whopping 320 million active users on Twitter per month.

And those statistics won’t make a halt when it comes to consumers: 97% of shoppers search online for local businesses, while 93% of buying decisions are influenced by social media. A well-managed social media presence is vital for any business and will not only widen customer reach, engagement and word of mouth, but also increase lead-to-close rates by up to 100%.

Why Social Media is a must

Utilising social media will support the effective growth of a powerful, engaged and committed consumer community that in turn will

– Rely upon & trust the Business
– Remember the Business
– Recommend the Business
And most importantly
– Repeat to purchase from the Business

Building meaningful relationships is the core pillar in any social media strategy and the key to achieve all of these “4 R’s”. Social …

How to Optimise your Facebook Business Page

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Optimising your Facebook Business Page

The online world is constantly expanding and changing with users’ needs, making it difficult to understand which marketing strategies are the most successful. Knowing what will help your business target the most relevant audience will increase your reach exponentially.Using a Facebook Business Page effectively is one key strategy.

Search Engines like Google have particular webpage features prioritised to return efficient search results for their users. Below are some Search Engine Optimisation (SEO) strategies that will increase the effectiveness of your Facebook Business Page.

The Right Name
One of the top features is the very first word of a site. To make the most of this, ensure your title is as close to your business name or service as possible, without using generic words, and connect it closely with your business domain too. Make it short and concise, with specific words and very few fillers.

Complete Your Profile
The more information a user sees on your page, the more professional you appear. Potential customers like to have direct access to operating hours, contact details, location and main service information, so ensure you fill in all of these and keep them

Should You Use LinkedIn for Recruitment?

Business people waiting for job interview

Should modern, forward-thinking businesses consider using the professional and social network LinkedIn for recruiting? A number of business experts have recently voiced their views that it is no longer sufficient to post new vacancies only on conventional jobs boards. Although good old-fashioned recruitment advertisements continue to be effective, largely, the world of job recruitment is steadily changing and becoming more specialised.

New trends include moves towards algorithms that target specific profiles and individual skill sets, coupled with the power of social networks and the increased use of mobile devices. LinkedIn is powerful not only for attracting ideal customers but also new job applicants. It also provides a straightforward means to highlight your company or business online; LinkedIn Recruiter is particularly well suited for larger companies that find themselves who always keeping an eye open for new employees with top talent. Recruiter gives unlimited access to complete individual profiles, with advanced searches by various candidate criteria. Notably, some of this powerful functionality is limited in the free service.

Many businesses have reported success using LinkedIn for recruitment, especially for establishing contact with professionals who might otherwise not be easy to find through conventional means. Fifty InMails are allowed per month/subscriber; these …

What Drives Engagement on Social Media?

Popular social networking sites such as Twitter and Facebook are great platforms for small businesses. According to a recent survey from e-Marketer, the results showed that small businesses would prefer turning to social media in order to build brand awareness. Perhaps their biggest challenge lies in having to invest lots of time creating profiles, writing business plans, and connecting with potential customers. To know what drives engagement on social media, read this article now.

Publish Photos

The photos you publish on your fan page in Facebook can generate more than 50 per cent more impressions. This social media site is one of the most popular photo sharing sites as it allows people to leave comments and create an impression. This allows your followers to get a better idea of your brand and connect with your company. Remember engagement is key for generating followers to your website.

Start Discussions

One of the best ways to start your engagement campaign is to generate discussions. This allows you to welcome your followers’ opinions, without having to dictate. When your fans leave comments, questions are bound to generate. You can also take part in asking questions from your fans, and whenever they comment on …