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A Guide to Targeting Your Twitter Users

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A Guide to Targeting Your Twitter Users

Bird holding a hashtagAs one of the world’s biggest social media platforms, Twitter is a great way of targeting the specific audience that you want to reach. Whether you’re looking to update your existing account or are starting from square one, it may seem like a lot of work to start a truly focused following, but it’s not.

Here, we discuss the best ways for targeting Twitter users to get the most out of your engagement and reach.

1. It’s All About Your Content

Creating and sharing high quality content on your website and blog is a must in the world on social media marketing. Content that has everything from enticing headlines to well-structured information and is published in a variety of media is the foundation of keeping a long term presence online.

Building a targeted twitter following is one of the most efficient ways to share all your wonderful content. Make the promotion of your blog an integral part of your social media and attract a new, more focused audience by using hashtags relevant to your topic or industry.

2. Make Some Customer Personas

Deciding the type of audience you would like to target on Twitter is imperative. Customer personas are a

Perfect Customer – Social Media Marketing

Target Your Customers

Social media is one of the biggest trends in digital marketing right now with most businesses looking to expand and develop their customer base. Using different social media platforms can be a great way of not only gaining exposure but an online reputation amongst current clients.

In this post we discuss the best ways to target and cater specifically to your perfect customer, attracting them and keeping them on board.

1. What are you looking to Achieve?

Like all internet marketing, planning is essential. Before you start working out who you would like to target you need to decide what you would like to achieve by targeting them. Are you looking to build a community? Provide exposure for a new product or service? Drive sales? Or simply provide great customer service? Dependant on what you’re choosing to do you will need to decide which channels work best.

2. The Power of Segmentation

An easy way to start defining your ideal customer is to make a list of the more obvious characteristics they may share – are they homeowners? Do they work full-time? canstockphoto19917693Do you have considerable disposable income? Focus on the product or service you’re providing. Will your target demographic