In a world of digital marketing, when was the last time you considered PR? I mean real good, old-fashioned, solid PR, not content marketing, blog posts, or social media, where your company brand gets mentioned a couple of times.
Whether your company is online, or a bricks and mortar establishment, it should still play a large part in building a company reputation which puts your brand on the top of the pile.
Reputation is Still Everything
Industrial leaders’ continuously state reputation is the first thing they consider when viewing different businesses. Over and above financial performance, and company assets, a company’s solid reputation can have a major effect when expanding existing, or opening new markets.
A good reputation opens doors to additional funding, attracting investment, and allowing superior value for both goods and services. Reputation also has a major effect on recruitment of both graduate and shop floor staff. There is a sense of pride when asked where they are employed, and staff moral is generally higher working for a company of high repute.
Whether your company is small, medium, or large; local, national, or international; good public relations can make a massive difference and provide untold benefits.
With SEO a bigger driving force than ever in website development, guest blogging has become a great way to get your blog visible amongst the sea of similar sites. Whether you blog about beauty, healthcare, holidays, finance or vehicle maintenance be sure that there are people out there who also share a similar interest.
In this post we discuss the best ways to make the most out of guest blogging and how it can help your brand.
1. What is Guest Blogging?
Guest blogging is all about spreading your knowledge about a certain subject into other areas of your target market to build a reputation and increase your website’s reach. Used frequently amongst small businesses, guest blogging is all about getting in touch with other businesses that maintain a blog and offering to supply them with one or even multiple blog posts for free. Your only condition is that you request a link back to your own blog. Sure, you won’t get any money back, but by sharing your knowledge about a topic you can easily gain more engagement and further reach as their readers also become yours.
2. Why Should You Guest Blog?
By writing a guest blog for …
Facebook seems to have become the go-to platform for small businesses to begin their social media marketing. With its easy accessibility and over 1.15 billion active users per month, Facebook marketing is a great option for businesses looking to promote themselves locally and engage directly with their customers.
In this article, we will consider the seven best ways uses for Facebook in your marketing strategy.
1. Invite Your Customers and Friends
The best way to get the ball rolling and generate likes is to ask your friends, existing customers and employees to get involved. Starting up with a small amount of likes is a lot better than starting with nothing. If an individual stumbles across your page and become interested with the service you provide or the products that you sell it may be a little off-putting to realise that the page has no followers. Likes = establishment. If people have willingly decided to engage with your company on Facebook it must be worth engaging with.
2. Up your Content
The content that you share on all of your social media accounts should be as exciting and as relevant as possible. Consider sharing high quality images and links to external …
As internet marketing grows, businesses are more concerned about being seen in a vast online marketplace. With easy access to social media, companies are creating Twitter, Facebook and Google+ accounts every day with the hope that someone will find them and buy their products or services.
What is SEO?
SEO stands for search engine optimisation, a process which involves optimising your presence online with a view to get more engagement or drive sales. The benefit of optimising your websites, blogs and even social media profiles can be vast in terms of ROI and reaching customers who you wouldn’t necessarily have.
What are the Benefits of SEO for Small Businesses?
As well as extended online visibility, SEO is brilliant for creating a more user-friendly website. By focusing the core themes of your company you can enable customers who would benefit from your business to find you easily.
SEO will also help you gain better search engine result rankings. As a rule an individual will only scroll through up to three separate pages of results before losing patience. If you are lucky enough to be in those first three pages, good for you, if you’re not, you need a better, more concentrated …