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A Beginner’s Guide to Twitter Analytics

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A Beginner’s Guide to Twitter Analytics

Twitter bird

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is an excellent way of tracking how your information is being viewed and received by followers and potential customers. It will allow you to track which of your tweets is most successful and allow you to shape further posts to maximise interest in your products and services. As a beginner, there are some useful pointers worth noting when analysing your Twitter traffic.

Analysing the information

The Twitter analytics tab is available on your profile and settings tab (or via analytics.twitter.com), and once accessed, it presents you with an overview of your Twitter account activity for the previous 28 days.

Tweet count

The information gathered here is the amount of tweets published and when. Its usefulness for the beginner is to analyse the frequency of your posts and includes a percentage figure for you to see if you have tweeted more or less in the previous period.

Twitter impressions

Impressions differ from the tweet count in that it analyses how your tweets have been received and is a more important statistic as it generates data based on interaction or replies from other Twitter users. If you are promoting a service or brand, impressions offer a snapshot of how your …