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Tag Archives: Twitter

How To Live Tweet To Help Your Business

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Social media marketing has got to be one of the most effective ways of gaining recognition, sales and a reputation for your business in the digital age. The funny thing is, there are still a large number of business owners, managers, and directors that are still not taking advantage of this revolutionary new way of marketing. Gone are the days where you needed to print off thousands of flyers to gain any interest in your business, we now have access to customers, clients, and potential business partners from all around the globe, at our fingertips.

A great example of capitalising on this vast access is to utilise social networking sites, such as Twitter to your advantage. We are going to focus on live tweeting an event in this article, and the benefits it can bring to your business.

What Is Live Tweeting?
Live tweeting allows you to share whatever is happening at your event, e.g speeches and quotes that may be heard, and generally any information unfolding as part of the event. With the use of hashtags, you can reach a large audience that could lead to increased traffic to your website.

How

Increase your Twitter SEO

SEO Cubes

Effective Use of Twitter as a Source of Free Traffic

The days when search was the be-all and end-all of traffic are very much over, with most experts estimating that a little over half of website referrals nowadays come from social media. Having your site go viral on Twitter or Facebook can lead to a deluge of visitors, and this is a source of free traffic that shouldn’t be overlooked or underestimated. But how can you maximise your Twitter exposure? Here are some of the most effective ways.

Use Relevant Hashtags

The #hashtag is one of the most basic foundations of Twitter and effective use of it is key to gaining relevant traffic. While spammers often ‘piggy back’ on to trending hashtags, simply using widely used words to try and grab a little traffic, this is not a recommended tactic for long term success – if you pack your updates with irrelevant hashtags, you’ll just annoy your followers. Instead, use meaningful tags which properly reflect the subject you’re posting about, and if you can hook into a trending topic at the same time, so much the better.

Branding and Profile

It’s important to be consistent with your branding across all

A Beginner’s Guide to Twitter Advertising

Twitter keyboard

The rise of the internet and the impact that social media has had on the world is very plain to see. Applications and websites like Facebook and twitter have revolutionized how companies and individuals can market goods and services, creating grass roots movements without the traditional requirements of needing to spread the word on the literal street. Instead, twitter has expanded the ‘street’ to a world wide area and offers exposure to thousands and possibly hundreds of thousands people if your posts start to trend even in your local area. All of this sounds great, but how is it done? Below are some simple steps to begin your foray into twitter advertising.

Create an Account

It might sound basic, but the first thing you need to be able to advertise on twitter is a twitter account. It’ll still work if you’re using a personal twitter account, but unless you’re advertising yourself, it’s a better idea to create a new and distinct account for your business. When creating a new business twitter account, pick as short a name as you can that will still be recognizable and relevant. As with website URL’s, short and sweet is the rule of thumb. Likewise …

A Beginner’s Guide to Twitter Analytics

Twitter bird

Twitter Analytics< ?h1>
is an excellent way of tracking how your information is being viewed and received by followers and potential customers. It will allow you to track which of your tweets is most successful and allow you to shape further posts to maximise interest in your products and services. As a beginner, there are some useful pointers worth noting when analysing your Twitter traffic.

Analysing the information

The Twitter analytics tab is available on your profile and settings tab (or via analytics.twitter.com), and once accessed, it presents you with an overview of your Twitter account activity for the previous 28 days.

Tweet count

The information gathered here is the amount of tweets published and when. Its usefulness for the beginner is to analyse the frequency of your posts and includes a percentage figure for you to see if you have tweeted more or less in the previous period.

Twitter impressions

Impressions differ from the tweet count in that it analyses how your tweets have been received and is a more important statistic as it generates data based on interaction or replies from other Twitter users. If you are promoting a service or brand, impressions offer a snapshot of how your …