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Video Ads are Dominating

Tag Archives: video advertising

Video Ads are Dominating

There’s been a huge surge recently in the in popularity of online video ads. Companies are earmarking sizeable chunks of their advertising budgets for video. Programmatic video ad spend now accounts for over a billion dollars every year. And that’s far from the end of the story. Cisco predicts that a dominant 80% of online traffic will be accounted for by video by 2019. There are a number of explanations for the growth of online video. The bottom line, however, is that it’s a booming market sector that’s set to keep on growing. It’s gaining a real foothold in western markets like the UK and also developing markets like India.

Great tools for engagement

Video’s capacity to create an immersive environment gives it an advantage over other forms of online marketing, such as display advertising. The eye is instinctively more drawn to moving images. Add sound to that and you have a form that engages in a far more powerful way. Television advertising can also offer this to a degree, but video advertising is starting to get the edge here too. Research by eMarketer shows that online video advertising is now consistently outperforming television in some categories. It’s particularly effective …

New Facebook Video Ads Platform

Facebook are always on the lookout for their next game-changer and in early March of this year, they took on the television by launching a new video advertising platform. Termed by Facebook as Premium Video Ads, this feature taps into the popularity of online video to offer advertisers another opportunity to reach their audience with engaging content.

Sold in 15 second spots, video ads are currently only available to a select few U.S partners but the network does have intentions of rolling it out to all advertisers in due course. When these videos appear in news feed, they automatically play in mute. This attention-grabbing tactic encourages users to click on the video to watch it in full screen with sound for the full ad experience.

Demo:

The ads are purchased in the same way as ads on TV, a move which is part of Facebook’s aim to simplify their ad buying process. In their blog post, the social network stated that the idea of these ads is to “reach a specific audience over a short period of time.” Ads are purchased based on Targeted Gross Rating Points with delivery measured by Nielsen Online Campaign Ratings – advertisers pay only for …