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Tips for Optimising YouTube Videos

Tag Archives: Video

Tips for Optimising YouTube Videos

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For anyone who has ever posted a video online, the goal has likely been the same—get as many views as possible. Whether it’s a video embedded on your businesses website or directly to video sites like YouTube or Vimeo, the hope is to spread that message as far as it can possibly reach. It’s not enough for the video to just be good, however; even great content can get lost in the shuffle. For your video to be seen by the masses, it’s crucial to optimise it for a higher search engine result and that includes a number of different approaches.
Include SEO keywords in the description and title

Google can’t tell what your video is about just by uploading it. In order for it to appear on a SERP, you have to provide a description that will help the search engine sort it accordingly. The more accurate the description, of course, the better the results will be. When you’re writing it, be sure to include important keywords, especially ones you think others may use to find a video such as yours. Even including them in the title will go a long way

How a video can help your business

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If you are looking for the most effective ways to grow your business and sell your products or services, consider creating promotional videos online. Video marketing has numerous advantages and is a great way to promote your brand. Here are some of these advantages:

Videos increase sales and conversions
Creating videos can make you money. What you need to do is include a service or product in your video and publish it on the landing page. This strategy will boost conversions by as much as 80 per cent. Videos can also lead to direct sales as according to the research by Internet marketers, up to 70 per cent of people who watched a promotional video about a product subsequently purchased it. Keep in mind that your video must be relevant to the product or service you are offering and contain engaging pictures to help your business.

Videos create trust
Building trust with your potential customers is the foundation of sales. This strategy should be a top priority for any business owner. The main idea with video marketing is to build trust and create long-term relationships with prospective customers. If you already know …

Video Ads are Dominating

There’s been a huge surge recently in the in popularity of online video ads. Companies are earmarking sizeable chunks of their advertising budgets for video. Programmatic video ad spend now accounts for over a billion dollars every year. And that’s far from the end of the story. Cisco predicts that a dominant 80% of online traffic will be accounted for by video by 2019. There are a number of explanations for the growth of online video. The bottom line, however, is that it’s a booming market sector that’s set to keep on growing. It’s gaining a real foothold in western markets like the UK and also developing markets like India.

Great tools for engagement

Video’s capacity to create an immersive environment gives it an advantage over other forms of online marketing, such as display advertising. The eye is instinctively more drawn to moving images. Add sound to that and you have a form that engages in a far more powerful way. Television advertising can also offer this to a degree, but video advertising is starting to get the edge here too. Research by eMarketer shows that online video advertising is now consistently outperforming television in some categories. It’s particularly effective …

Make a Visual Impact with Content

Fantastic content is the best way to interest and engage your audience online. But are your efforts hitting the mark? Plain text alone is empty and easily overlooked but with visual content you can really boost your results across your website, blog and social media platforms. In this post, we look at 4 types of visual content you can incorporate into your campaigns.

make a visual impact with content

1.       Infographics

Over the past few years, infographics have taken the internet by storm and they still continue to do so. The number of infographics online increases by 1% everyday. This means your competitors are probably sharing them by the shed load, but are you?

These nifty boxes comprised of images and text, all within wonderful designs are eye-catching and shareable. They bring boring text and data to life, encouraging audiences to read information. You can use them for anything from sharing interesting facts to introducing your team members and collating impressive statistics about your business.

2.       Graphic Designs

With so much content being re-hashed and churned over across the web, a great way to stand out from your competitors is by making new. Rather than using images that already exist online, why not make your own?…