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Why First Impressions Matter with Websites

Tag Archives: website

Why First Impressions Matter with Websites

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Today’s world of internet marketing and commerce is super fast, and so is the speed with which potential customers make decisions about a website. Whatever its purpose a website needs to make a good impression immediately. Here are some ideas on how to do it:

1. Get instant appeal 
A landing page should open as fast as possible with as clear and uncomplicated a layout as possible without losing attractive qualities. That means fast. There are tools available that will track the speed with which a page opens and provide analysis. Synergy is the interaction between constituent parts that add up to more than all of them put together. Make sure all elements of the landing page work together to create a great first impression and don’t rely on one element alone.

2. Important information first
Statistics show that most viewers look first at information displayed above the centre and to the left of a page. This is where important and attractive information should be placed. Secondary information, links and advertising should go elsewhere.

3. Be clear
If someone has found your webpage it is likely they are looking for something you can offer. Be clear on your pages, …

Benefits of using WordPress

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WordPress started out in 2003 as a popular blogging tool, but many people are now using it as a platform for their website. Gone are the days when building a website was an expensive and complicated process, only possible for experienced computer programmers to achieve. More and more people are now saving money and building their own personal and professional websites. Here are the 6 main benefits of choosing WordPress.

1. It’s User Friendly

If you have never done it before, you might feel slightly intimidated at the thought of building a website from scratch. WordPress is ideal for both experienced web builders and those of you with little or no previous experience of web design. Start with a choice of their professionally designed themes and quickly and easily add your own text and images to make your website unique to you.

2. It’s Ideal for Large and Small Businesses

Your website can be as large or small as you want it to be. It can have anything from just a few blog posts to hundreds of thousands of web pages without performance being affected.

3. It’s Convenient to Use, Wherever You Are

WordPress is browser based, so you and

Reasons Why Your Website Should Be Responsive

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Reasons Why Your Website Should Be Responsive

Mobile internet usage has been increasing over the years and according to the Morgan Stanley report on the same issue, mobile usage was projected to match desktop usage before the end of 2014. True to his analysis, this appears to have been achieved and it seems there are more mobile internet users today than there are desktop internet users.This implies for your online business to remain competitive, you need a responsive website that is optimized for mobile access. A responsive design requires you to code your website to allow access over all screen sizes and device types. This makes it easier for someone searching for certain items using mobile devices to land on your website, something that will only work to make your business better.Below are some of the reasons why you should ensure your website is responsive.1. Mobile usage is growing rapidly
More than 40% internet access is now through mobile devices, meaning there is great potential in websites that are optimized for access over mobile devices. Google’s ranking criteria also factors in mobile responsiveness, so having your website coded to allow mobile responsiveness makes your business more competitive in the