Today’s world of internet marketing and commerce is super fast, and so is the speed with which potential customers make decisions about a website. Whatever its purpose a website needs to make a good impression immediately. Here are some ideas on how to do it:
1. Get instant appeal
A landing page should open as fast as possible with as clear and uncomplicated a layout as possible without losing attractive qualities. That means fast. There are tools available that will track the speed with which a page opens and provide analysis. Synergy is the interaction between constituent parts that add up to more than all of them put together. Make sure all elements of the landing page work together to create a great first impression and don’t rely on one element alone.
2. Important information first
Statistics show that most viewers look first at information displayed above the centre and to the left of a page. This is where important and attractive information should be placed. Secondary information, links and advertising should go elsewhere.
3. Be clear
If someone has found your webpage it is likely they are looking for something you can offer. Be clear on your pages, …
Reasons Why Your Website Should Be Responsive
Mobile internet usage has been increasing over the years and according to the Morgan Stanley report on the same issue, mobile usage was projected to match desktop usage before the end of 2014. True to his analysis, this appears to have been achieved and it seems there are more mobile internet users today than there are desktop internet users.This implies for your online business to remain competitive, you need a responsive website that is optimized for mobile access. A responsive design requires you to code your website to allow access over all screen sizes and device types. This makes it easier for someone searching for certain items using mobile devices to land on your website, something that will only work to make your business better.Below are some of the reasons why you should ensure your website is responsive.1. Mobile usage is growing rapidly
More than 40% internet access is now through mobile devices, meaning there is great potential in websites that are optimized for access over mobile devices. Google’s ranking criteria also factors in mobile responsiveness, so having your website coded to allow mobile responsiveness makes your business more competitive in the