Today’s world of internet marketing and commerce is super fast, and so is the speed with which potential customers make decisions about a website. Whatever its purpose a website needs to make a good impression immediately. Here are some ideas on how to do it:
1. Get instant appeal
A landing page should open as fast as possible with as clear and uncomplicated a layout as possible without losing attractive qualities. That means fast. There are tools available that will track the speed with which a page opens and provide analysis. Synergy is the interaction between constituent parts that add up to more than all of them put together. Make sure all elements of the landing page work together to create a great first impression and don’t rely on one element alone.
2. Important information first
Statistics show that most viewers look first at information displayed above the centre and to the left of a page. This is where important and attractive information should be placed. Secondary information, links and advertising should go elsewhere.
3. Be clear
If someone has found your webpage it is likely they are looking for something you can offer. Be clear on your pages, …
When it comes to securing a prime search engine spot, building a portfolio of authoritative backlinks is key. Matt Cutts, director of Google’s webspam team, has frequently stated that Google uses backlinks to assess the quality (and value) of individual websites. We take a thorough look at the SEO art of link building
Put simply, link building involves the owner of another website posting hyperlinks to your products or content. The quality of the site which links to your own has a direct impact on Google’s understanding of your online value and worth. To illustrate: a hyperlink to your website from CNET (or a major news organisation) is much more valuable than a link originating from an unknown blog or an online directory.
Why are backlinks soimportant?
When assigning page rank Google’s search engine algorithm takes into account the number of backlinks pointing to your website. In Google’s eyes, every link to your website from another leading site is a vote of confidence; evidence that the information you provide is highly favoured and effective.
How to build backlinks
When looking for backlink opportunities, it is vital that you identify specific aspects of your business that would …
Successful marketing’s more than just a presentation of facts! Website content must sparkle like a gemstone, engage customers and reinforce brand.
But flowery writers beware! The best content’s actually very simple. The web’s a place for users to achieve goals and, faced with considerable choice, if you fail to capture your audience, a mouse click will direct them away to your competitors.
Your customers will quickly assess your site, deciding whether or not to stay. Attention-grabbing headlines matter but most users are content scanners for key words and phrases. Complicated writing and clever meanings are hard to understand, jargon’s mystifying but perhaps the biggest offender are boastful/clichéd claims rooted in your own opinions.
Don’t be fooled, however, into thinking your text should be so simple it’s boring. There’s a skill to making a simple message engaging and attention grabbing. For example:
“We buy and sell used cars” isn’t as engaging as “We’re wizards in the second hand car market” yet the messages are basically identical.
Search Engine Optimisation (SEO)
Keywords, titles and tags are attractive to search engines but there’s a skill using them. Keyword stuffing in your text is penalised by Google as duplicate content. Google likes …