Pioneering products and services from well-established brands can be difficult to compete with but this doesn’t mean there aren’t strategies to help start-ups and small businesses stay in the game. Google, Bing, Yahoo and other search engines are the first stop for consumers seeking information, products or services online. And search engine optimisation is the only way to ensure that your business is there to be found.
According to a study by Vocus, 82% of mobile shoppers use search to influence their purchasing decisions and 70% of mobile searches for products/searches will result in a sale, in the near future. It’s either be there or lose out – your brand needs to be findable and accessible via the search engines to tap into the potential for sales and sustainable results.
7 Reasons Why You Should Invest in SEO to Grow Your Business
1. Reputation Management
First impressions can make or break start-ups; sales are the food of business and a bad reputation can kill sales. And reacting to negative information about your brand is much less effective than taking a proactive approach to prevention.
Your position in the search engines speaks volumes for your brand’s reputation. You should dominate …