This summer’s world-famous tennis tournament is set to be the most social to date, with organisers of Wimbledon harnessing Twitter to involve fans in the action.
For the first time, the big screens at the famous Henman Hill and the surrounding grounds will show user-generated content, including tweets, pictures and votes. And the audience at the site will be encouraged to respond to match questions, and compare their opinions to those of people watching elsewhere in the world.
What’s So Social?
One of the first campaigns took off on Monday 23 June when Andy Murray’s return to Centre Court was celebrated with the #WelcomeBackAndry hashtag. Any fan who tweeted @Wimbledon with the hashtag from the time he walked onto court at 1pm was entitled to a signed photograph of Murray’s 2013 win, personalised with their twitter handle.
The ‘Twitter Mirror’, which takes selfies and posts them to Twitter, is also gracing the Wimbledon queue for a second year. Fans who pose for a photo can enter the #selfie competition to win official Wimbledon merchandise from the store.
Why So Social?
Alexandra Wills, the communications manager at Wimbledon said, ‘Only half a million people get to come to Wimbledon, whereas we …