With over 100 hours of content uploaded every minute, Youtube is a great addition to your social media marketing. Although achieving a high number of views and a dedicated following may seem like the main objective of having a Youtube channel, but ensuring that your content is top quality is imperative.
Here, we discuss the best ways to optimise your Youtube content in terms of SEO but also relevance.
1. It’s all About the Tag
Tagging is an essential part of Youtube etiquette and a powerful marketing tool which makes them a lot more discoverable. Currently, the international video giant has no way of truly understanding video content, so it is really important to associate your video with text. Use your video – whether it’s promotional, information or a ‘how to’ – to rank for specific keywords. Look to include any brand keywords in your tagging and avoid irrelevant terms that you may feel up your ratings, even if it is tempting!
Youtube no longer prioritises its videos by the overall volume of views; instead it focuses on a video’s ‘watch time’ or bounce rate. If a user stumbles upon your video due to a misleading title or tag, …