Within the past two decades, the emergence of mobile phones has allowed technology to advance to a whole new level. The advancement of smartphones now allows consumers to browse the internet sitting on the sofa, in the car, anywhere they wish as long as they have a connection using WiFi or 4G. Websites have come a long way in order to stop users from having to squint at small writing, or swipe over a page several times to see the content they want. This has been due to mobile optimisation, which has made mobile website viewing easier than ever.
What Is Mobile Optimisation?
Put simply, mobile optimisation is making sure that your website is converted from a normal desktop view into one that is suitable for mobile devices. This means that the user will not have to keep zooming into different parts of the website to see the content they want.
What Are The Advantages?
If there are any, they have yet to be found.
Mobile optimisation is important for websites as it increases views and allows the customer to feel valued. There are no disadvantages, apart from the initial issue of getting the task completed. In the 21st century it is important for customers to get information as quickly as possible, therefore, mobile optimisation should be a task companies complete with their websites.