The Androids are taking over, according to figures published in Millenial Media’s Q1 2013 Mobile Mix report. Alongside a 28% increase in ad impressions on iPhone and 19% on Samsung devices over last quarter, it reports a 125% increase for Amazon who are now one of the top 10 manufacturers.
Android devices now account for almost half the total tablet impressions, and impressions grew by 96% over the year, with Samsung tablets leading the Android field. While iOS still accounts for more than half the market, Android has increased in three years from just 6% in 2010 to an impressive 39%.
Another notable, if more modest shift is from smartphones to non-phone devices, which can be attributed to the advent of smaller, more portable tablets.