Producing a business blog is an excellent way of advertising your company profile as well as driving inbound marketing.
Here are some top tips to get the most out of your blogging by making it work as a powerful business tool.
Your blog is you 24 hours, seven days per week shop window. So use it. Give each blog a subject and write about I exclusively. A subjected blog will help peak your readers interest and make them want to know more about your products and services. It is important to include a link within the blog that goes directly back to an appropriate point on you company website as it will drive traffic and build leads.
Giving something away is always popular, so use your blog to offer access to a free email newsletter and RSS feed. Along with helping you create a list of interested parties, it allows you to advertise everything new about your business and helps build trust.
Pictures are important within business blogging, so wherever possible, use original images to spice up your publication and build interest in your industry. Apart from making your blog look more attractive, images bring the reader into your business and convey a sense of belonging.
There has been much conjecture on how often you should blog, but one thing is sure. Each time you blog, it creates a new URL, and this does not expire so the more you blog, the more exposure you are giving your business. From this point of view, it makes sense to blog as often as you can and keep the image of your company fresh on the internet.
If a question is asked, answer it, and use your blog to do it. An appropriately qualified answer is a clear sign that you are engaging with your readers and settling queries about what you can provide as a business.
The business blog is a powerful tool and using these simple tips will help you make it work for your company, and for
you.
This Halloween, it’s time to face your marketing fears. Creating a frighteningly fresh approach to B2B marketing strategies takes blood, guts and insight into the digital marketing industry as a whole. Here at Pinnacle Internet Marketing, B2B marketing is our bread and butter. We offer SEO, social media and web development to businesses worldwide. We’re […]
What is Q4 Planning, and Why is it Important? ‘Q4’ Planning is the term businesses use to refer to the fourth quarter of the financial year. It starts on the 1st of October and ends on December 31st, before the start of the new financial year. For consumers, it may be a time to wind […]
What is Marketing Automation in Digital Marketing? What is Marketing Automation? Marketing automation is a technique that uses software to automate a range of marketing processes within one platform. The core purpose of marketing automation is to enhance efficiency and convenience throughout the marketing process, from lead generation to customer retention. This process enables businesses […]
