Blog posts can be interesting and powerful marketing tools to capture a certain target audience. They are highly engaging and are often fun to write. However, there is a misconception amongst beginners that simply writing about a relevant topic will automatically generate inbound hits and subscribers. In truth, there is a very real science to blog writing. Let us look at some sure-fire tips that will help you capture and maintain your audience.
These are handful of easy ways to increase the rankings of SEO-friendly blog posts. In the world of the modern search engine, exposure and content are both key and each needs to be taken very seriously.
In terms of SEO, knowing which keywords are the most popular is the first and most fundamental concern. What are others talking about and how can you insert these terms into your blog? The keyword tool provided by Google is an excellent place to begin. Let us also recall that not only will rankings depend upon the correct choice of keywords, but that the most important term should be included as close to the beginning of the title as possible.
Another common error novices fall victim to is that the blog itself is not easy to read. Paragraphs should generally be no longer than four or five sentences. Headers utilising H2 and H3 tags will cause a search engine to recognise the overall theme of the page. They will then use these tags to identify the topic and rank it accordingly. However, subtitles are an excellent way to break up what may otherwise have been a page laden with text. If your blog is visually palatable to the visitor, he or she is more likely to read the entire post.
It should be mentioned that Google algorithms tend to favour longer texts. However, the needs of the human reader also should be kept in mind. A blog should be no shorter than 300 words and no longer than 700 words. A visitor who encounters an exorbitantly lengthy text is less likely to finish reading and they may very well ignore the blog post altogether.
Images are an excellent way to capture the attention of the reader and they can provide some helpful SEO benefits. Still, inserting a picture within the post is not enough. Keywords or key phrases need to be placed within the “ALT” text. This will help Google to understand the content of the article better (much like the previously mentioned H2 and H3 headers). The only difference is that the reader will not be able to see these tags; the will simply view the image.