1. Put a face on your business – introduce yourself
2. Present teaching seminars related to your business focus
3. Present how-to’s for products or services that you sell
In both of these last two points, you are boosting your customer’s level of confidence in your knowledge and expertise, and in the belief that your customer will be well taken care of by you and your staff.
Those are just three reasons business will use Youtube and the primary customer-facing benefits they will produce.