If your website isn’t optimised for mobile then you’re damaging your sales and your reputation. In fact, studies have shown that 57% of mobile users will abandon a website if it takes more than 3 seconds to load and 30% will abandon a transaction if the shopping cart isn’t mobile friendly.
Indeed, with mobile internet usage at such a high rate and only increasing, you simply cannot afford to not go mobile-style with your site. Check out these pretty stunning facts about the power of the portable device:
- 9 out of 10 mobile searches lead to action with more than 50% leading to sales
- This year, mobile internet usage is predicted to take over desktop internet usage
- 50% of local searches are performed on mobile devices
- Over 1.2 billion people are accessing the web from mobile devices
- 50% of smartphone users have bought a product on their phone
- 91% of adults have their mobile phone within arm’s reach, 24/7
and here’s a little deeper insight into how and why mobile optimisation can make a valuable difference for your business…
1. Mobile Users are Different
Mobile users want access to information quickly and easily. If your website is slow loading and difficult to navigate then it won’t meet the needs of your mobile visitors. Without an optimised site, you’re risking the loss of your potential customers to your competitiors.
2. Mobile Websites Get Traffic
With over 1 billion of the world’s population accessing the web from a mobile device and 50% of local searches performed on mobile, mobile websites are not short of traffic. Plus, with predictions that mobile internet usage will overtake desktop use this year, the potential traffic is only increasing.
People are engaging with mobile websites at all times of the day: while commuting, while watching TV and simultaneously while using a desktop computer. Mobile is where your customers are at: provide them with an easy and enjoyable website experience and they’ll stick with you.
A mobile optimised website is also important for your SEO. In the Hummingbird update at the end of 2013, Google made it clear that mobile devices would play a huge role in the future of search. As such, the search engine announced that website rankings could suffer if they aren’t optimised for, or usable on mobile devices. Get a mobile site to stay safe with your SEO.
3. Brand Engagement
If your website can provide your visitors with an easy and satisfying experience then you’re doing wonders for your brand. People are more likely to ‘like’ your brand if you’re up to date with mobile technology and in turn, are more likely to visit your site again. With a mobile optimised website, you can foster trust and affinity with your visitors.
4. Reduce Your Bounce Rate
Your website might read and navigate effectively on desktop and you might be getting some pretty good visitor engagement as a result. Yet, the same design is unlikely to work well on a small-screen mobile device. If your visitors have to zoom in to read illegible type or can’t read your copy at all because of incompatible add-ons, they’re likely to go elsewhere pretty quickly, making your mobile bounce rates very high.
With a mobile optimised website you can offer your visitors bitesize chunks of easy-to-read text that is more likely to get read. In turn, you get your messages across and can turn your bounce rates around with visitors staying and engaging for longer.
5. More Conversions
Whereas desktop websites are optimised to display call to actions and enquiry formsin clear view, the design dynamics change when a site is shrunk to mobile size. If visitors have to zoom in and move around their screen to view particular areas of your site, the likelihood is they won’t see all the aspects of the design built to catch their attention. If a site isn’t mobile optimised, links are difficult to click, menus are awkward to use, pages are buried and parts of the site are obscured, damaging the site’s conversion rate. Remember, mobile users have little patience for difficult mobile sites with 57% leaving after 3 seconds.
With a mobile optimised website, you can enhance your conversion rates. You can change the design to incorporate easy-to-navigate menus, easily clickable links , evident CTAs and easy-to-reach contact information. With 80% of mobile purchases impulse-driven, users are much more likely to engage with and purchase from a brand which offers an easy mobile experience.
Not sure whether your website is optimised for mobile? Find out by answering these questions:
- Does your website load in less than three seconds on a mobile device?
- Are USPs and CTAs in clear view and easy to click?
- Is the content easy to read?
- Is it easy to navigate the menus and pages?
- Does it provide a good/satisfying user experience?
- Would you use this website if it wasn’t your own?
If you’ve answered ‘no’ to most of these questions then it’s time to get your website mobile optimised. Don’t miss out on the traffic, sales and reputation you could achieve. Get a mobile optimised site today.