Content Management Systems
Content Management Systems (CMS) make the creation and editing of website content simple and easy.
Whether you are looking to improve your website’s search engine optimisation (SEO) or to enable non-technical employees to add updates to your site, content management systems are great. With a good content management system, it is easy to update your site and add in the relevant code needed to make your site more visible to search engines.
Easy to use CMS
Adding information to a website can be daunting, especially for those who do not have experience with HTML, CSS and other coding languages. A CMS can help by providing a user-friendly interface that makes entering new text and images as easy as sending an email.
Without a CMS, your company may have to depend on IT specialists to make simple website additions. With a CMS, administrative personnel can upload content and make changes safely, without breaking the underlying code.
Search Engine Friendly
Ranking high in the search engines is important for any site that wants to connect with searchers and have a chance to share its version of a story or product. There are many things coders can do to “mark up” and “tag” content so it is more visible to the search engines.
A good CMS is built with mark up tags in the underlying code. Within the structure of the CMS, personnel can identify content while they are adding it to the site and then the CMS provides the tags that make the content clear to search engines.
Content Management Systems will save money, for your company as you will not need to rely on highly skilled employees or contractors to accomplish mundane website tasks such as adding a new blog post or photo to the site. They help your site maintain its consistent feel and they draw the right attention to your site in the search engines.
Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.
We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.
At Pinnacle we don't hide behind jargon. With regular reports and personal interaction you'll know exactly what's going on with your online marketing.