Your website is a selling tool but it should also serve as a quality showroom for your products and services. Your site should be given the same attention as any shop front or interior; whereas shop windows need regular cleaning and displays need dusting, your site needs regular maintenance and updating. An optimised and carefully attended e-commerce site creates a good impression for consumers and leads to better sales.
You might have many number one positions in the search engines but are not converting that traffic into sales. Does this sound familiar? Read on to find out how we can turn things around.
Know What Your Customers Want
A fundamental rule in any retail business is that you provide the consumers with what they want, NOT what you want to sell. In the case of retail on the web, most searchers know what they want and have already searched for it. The next step is to ensure they can get to your products and services quickly. More clicks incur a lower conversion rate so here’s a guide to keeping the site simple:
A guide to keeping it simple:
- Make sure the navigation is easy to follow;
- Categorise your products in a logical fashion;
- Ensure your prices are clearly marked;
- If necessary, include extra functionality, for example:
- Site / product search
- Quotation calculator
- Ability to view colours
- Make certain that the checkout process is simple
- Use as established payment system on a secure server
Display the right information
All the information about your products such as colours, available sizes and dimensions etc will be stored in a database. When a potential customer views your product on the website, you will have already decided (with the developer) what information will be displayed. Ensure all the information is displayed clearly in an easily understandable fashion to avoid the visitor clicking elsewhere – possibly to a competitor.
Managing an E-Commerce Site
Building an e-commerce site is just the start. It is important to maintain full control over your website from there on as you may wish to:
- Show products as "out of stock"
- Add new product lines
- Create special offers
- Change prices
A content management system (CMS) provides you with an easy means of managing the website. Our developers will build a customised CMS system which is invariably far simpler to operate than an off-the-shelf product.
Talk to us today to find out how we can help you with your e-commerce journey.
Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.
We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.
At Pinnacle we don't hide behind jargon. With regular reports and personal interaction you'll know exactly what's going on with your online marketing.