Email marketing is probably the best ROI in the internet marketing stable. It can be used to keep in touch with your existing customers and maintain your presence in front of prospects and former prospects. Consumers often need just one trigger to buy!
The selection of the email list is very important and it cannot be stressed that a list of clients and prospects built up by your own company will always yield better results than a "purchased" list.
As well as a good list, the message must be a good one. The creation of a good template with a clear and interesting message is paramount. The choice of title is important too. Many spam filters will automatically regard a title with, for example, the word "offer" as a sign of spam. Effective email marketing systems will invariably have a method of testing the spam function before sending.
Then it is a case of deliverability. Good systems will always prevail over weaker systems because they will have a higher level of deliverability.
When email campaigns are delivered, attention must also be paid to the statistics in order to measure the success of the campaign.
Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.
We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.
At Pinnacle we don't hide behind jargon. With regular reports and personal interaction you'll know exactly what's going on with your online marketing.