Recently, GEO targeted PPC campaigns have become very popular. These campaigns work by displaying ads to geographically relevant traffic. For example, if you are a local electrician in Cardiff, you wouldn’t want calls to repair a short circuit in Aberdeen! However, a person based in Aberdeen may have a property in Cardiff that needs an electrician so how do we get around this?
In-Hosue Google AdWords Technicians
Paid search advertising is all about targeting the right people. If your market is in Cardiff or South Wales then your campaign can benefit from the knowledge of the local area if you contact our Google AdWords Technicians.
Google now displays your location derived from your IP address. You have the option to change this but it will always default to that IP location.
If you use the GEO targeting tool with Google Adwords, your ad will be restricted to the locations that you have set! You will therefore need to set up two campaigns:
The first campaign will select the local GEO target, Cardiff, then use terms such as: electrician, rewiring contractors, electrical contractors etc.
The second campaign should be set to a national coverage but with great care taken to only use terms that include the location. For example electrician Cardiff, Cardiff rewiring contractors, electrical contractors Cardiff.
This is a simplistic look at the subject of local PPC – we have trained AdWords personnel to help you set up and run your campaigns.
Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.
We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.
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