Paid Search Advertising - SEM or PPC Management
When you need instant results from your website, Paid Search Advertising – otherwise known as Pay Per Click (PPC) or Search Engine Marketing (SEM) – can produce immediate traffic and instant profitability. Sponsored advertisements on search engines are an excellent way of getting your website in front of potential customers. However, if you lack knowledge and experience in this area, you run the risk of spending too much or wasting opportunities. A well managed PPC campaign will far outrank a novice attempt.
Our Adwords Management Cardiff experts will work with you to create a campaign that is optimised for your best keywords at the lowest price. We will also work to improve your conversion rates by testing and developing targeted landing pages. Therefore, unlike most companies that just offer to “manage” your campaign, we will work with you over time to continually optimise your campaign. Our dedication will work to increase your return on investment and consistently drive traffic to your website, resulting in loyal customers.
Pinnacle Internet Marketing is a Google approved AdWords Agency and by instructing us to manage your AdWords campaigns, you will also avail of the following benefits:
- A fixed point of contact for all Google AdWords related issues
- Access to our team of Campaign Builders, Optimisers and Ad Writers to help with the setup and management of all new accounts
- Advice and assistance with the resolution of billing and administrative issues
- Assistance with trademark white-listing and other policy-related matters
- Escalation of account review and disapproval issues
- Distribution of promotional vouchers for AdWords advertising credit
- Notification of new products, features etc
- Personal Google Campaign Manager linked to all future accounts
Paid Search Advertising is an ever moving science and until the campaign begins, we cannot be certain what keywords will deliver the best and most economical sales leads. As we discover the “expensive” keywords, we intend to optimise for these rather than pay high charges for leads. As the campaign develops, campaign ratios can be analysed to target the highest number of sales leads for the least amount of money.
We will make use of all the main UK based search engines to ensure you get maximum exposure for your campaign.
Adwords Management Pricing
A set up fee is payable, which depends on the complexity of the campaign and the number of ads that need composing. Thereafter, Pinnacle Internet Marketing charges a percentage of the monthly spend as a management fee. The savings gained from utilising experienced PPC campaigners much outweighs this cost. We reserve the right to charge a minimum fee of £100.00 plus VAT per calendar month for any month that ads are featured.
Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.
We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.
At Pinnacle we don't hide behind jargon. With regular reports and personal interaction you'll know exactly what's going on with your online marketing.