Social Media Marketing
Historically, a website would be enough of an online presence for a business-client relationship. A one-way broadcast to a business’s audience would ensure that company could transmit their information over the web. However, with the stratospheric rise in social media and, in particular, social networking sites, information is now very much a two-way system. As of January 2017, there are around 2.8 billion active users worldwide, with 4% of those on 5 social networking sites or more.
That’s a huge potential audience right there. Of course, not all of them will directly buy what you want to sell, but it’s very likely that they will know someone who does. Tapping into such a huge audience, though, can seem massively overwhelming. Where do you start? And what exactly is marketing on social networking sites?
Looking at these statistics, it’s easy to see why businesses are rushing to implement this type of marketing into their professional repertoire. Social media marketing is the process of growing traffic or awareness of a business through these sites. Social media marketing utilises these sites as a marketing tool. Imagine the power of an audience of up to 2.6 billion people not only reading about your business, but talking with each other about it, sharing your updates with each other, and being able to chat live with you about your business within seconds.
Now, if you’re running a business, running a variety of social media sites on top of that is a massive task, especially when each social media site produces drastically different social actions – from Facebook status updates and events to retweets on Twitter, to the completely different type of status updates you need to write for LinkedIn. Then Instagram is another completely different type of marketing, relying mainly on photos for businesses to get their brand message across. Multiply that by posting all of this regularly and you can see how easily the balance can shift from running a business to doing full-time social media management. Consequently, your business can suffer because of trying to spin too many plates.
At Pinnacle Internet Marketing, our social media marketing team are experts in all types of social media websites. We will work with you to devise an entirely unique strategy based on your business and determine exactly how to turn those clicks into conversions. With 50 million businesses already having Facebook pages, though, how do you compete?
There are as many ways to carry out social media advertising, but not all of them are right for your business. With the right social media marketing strategy, your brand could reach millions of people overnight. Pinnacle are one of the most advanced, expert social media marketing team’s out there. We are constantly on top of all the latest social networking tricks, updates and news, meaning you will always be ahead of the pack.
It cannot be stressed enough how important a consistent brand message is. It's understandable with so much choice available that you may be bewildered as to how to get your brand message across every social networking site consistently. This is something we are very passionate about and with our expertise and social media marketing tips, your brand will be up there in professionalism with the biggest and best, equipping you with the latest in techniques, and our social media management service allows you to get on with running your business, knowing that your business is being professionally marketed across a range of social networking sites and reaching a huge amount of potential customers.
We will engage directly with your customers in an informative but engaging way, while always keeping your message on-brand. We will also post regular on-brand content that encourages likes, shares and comments right across the social networking spectrum, while always targeting your content towards your target audience, which we will work with you to formulate. Regular competitions, giveaways and promotions help keep an audience hooked and coming back for more, while also generating leads, click-throughs and conversions. Competitions, where an audience are encouraged to 'tag' their friends in a comments section, are incredibly popular and lead to huge reach and introducing your brand to multiple new people.
Where many companies have 'one-size-fits-all' packages which often lead to confusion, disappointment and wasted money, Pinnacle will always work with you to create a bespoke package that exactly suits the needs of your business. We genuinely care about who your audience is and how to reach them without sleazy marketing techniques. Pinnacle will get your brand message across in a way that is beneficial to both you and your customers and open a new type of two-way dialogue between you and your audience that will leave you both satisfied, happy and have your customers coming back again and again.
For social media marketing Cardiff choose Pinnacle Internet Marketing. Our Social Media team run optimised, results focus campaigns to fit the needs of your business.
Using the latest software our specialists can analyse your website and current digital marketing efforts giving you a detailed plan of action to really drive leads to your business.
We offer a range of short-term rolling contracts for our clients that can be modified to suit your individual budget and needs as required.
At Pinnacle we don't hide behind jargon. With regular reports and personal interaction you'll know exactly what's going on with your online marketing.