Twitter is an incredible platform most helpful to businesses, ranging from corporate to start-ups. This platform allows for users to compete on an even playing field regardless of stature of company. Twitter is a platform that allows free communication between consumer and businesses whilst, still giving rise to the opportunity of building stronger and more intimate relationships that allow for customer and client loyalty on a large-scale basis.
As a business twitter is a fun-house of untapped potential customers that allows for brand reputation improvement, lead generation and an engaged following between users. This allows for the growth of a fan base for people of influence and bloggers. For business that have running websites there is also the potential to increase flow of traffic on the aforementioned websites which can generate revenue either, directly or indirectly through advertisements.
Without going into excessive detail, it is important to have an effective strategy for this kind of approach in growing businesses in large scale. Notable successful twitter strategists have expanded their businesses and brands including, marketing and media influences such as Gary Vaynerchuck and Grant Cordone. Their level of success can be attributed to to the time and attention they have given in engaging and responding to customer feedback, going as far as to optimize their respective strategies of building loyalty by actively engaging with their potential customers and extensive list of followers.
There are a plethora of methods used on this platform to get people talking and most notably, listening to the interaction and progress of brands along with influential people that twitter users follow. The methods used, come in wide variety such as Hashtags, re-tweets, photographs and Gary Veynerchuk's preferred method of approach, direct messaging.
Benefits for the Business:
People talk, quite a lot. If a customer is dissatisfied with a company's service or product, the affected business gets to hear about this on Twitter. This allows a never before seen opportunity for a business to improve and expand in real-time, which is a huge breakthrough for businesses that are growing or, businesses that may have shifted towards the wrong direction. Customer satisfaction, which is the back-bone of any great business, is now more than ever, easier to adhere to and allows for room to adapt in a climate where previous methods of accomplishing the same goal, involved a lot of guess work.
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